3 Ways to Capture the Attention of Potential Photography Clients
As a photographer, generating new leads can be pretty tricky. Even the most skilled photographers can sometimes have difficulty closing potential clients. This can be discouraging, but there are various marketing tactics that you can use to turn potential photography clients into actual customers.
With that said, here are three ways to capture the attention of potential photography clients so they can’t resist booking with you.
1. Remarketing using Google and Facebook
Marketing isn't a one-time effort. Instead, it needs to be done continuously to master and take effect truly. Google and Facebook are great platforms that will help you effectively reach potential clients.
Google is the world's most popular search engine, so it is one of the best options when it comes to marketing. This is because people are constantly searching for photo services on Google. Therefore, this naturally presents an ideal platform for running ads for your business. When you have an ad up on Google Pay Per Click, individuals searching for specific photography services in your area will have a greater chance of finding your website and be prompted to contact you.
More specifically, Google has done a great job creating remarketing opportunities for businesses. Google AdWords remarketing enables companies to show targeted ads to users who have already visited their website. This means that past visitors will continue to see your ads while browsing the web. Remarketing ads improve your business's visibility and provide a way to make sure you remain on your potential clients' minds.
Like Google, Facebook has a promising advertising platform for businesses. This is because Facebook has over a billion users, creating the perfect opportunity to gain visibility and remarket. Facebook's remarketing feature, Facebook Pixel, is very effective and worth taking advantage of. It is a snippet of code that businesses can add to different pages of their website to track visitor actions on their site.
When someone visits your website from a Facebook ad, they are tagged with a trackable code. Afterward, you can create highly targeted ads that will appeal to and correspond with the pages they visited on your site.
For example, suppose you’re a portrait, wedding, and maternity photographer. In that case, you can create an ad to target visitors who clicked on your wedding portfolio with targeted ads for wedding photography services. This will ensure that you're targeting your potential clients more effectively.
2. Personal message on Facebook
Nothing gets people's attention like a personal message. Personal messages are direct and engaging and can boost customer confidence in you as a professional. As a result, Facebook messaging can be a highly effective tool for gaining leads in your photography business.
If you want to get potential clients to pay attention to you, then making them feel important will be crucial. Here are a few ideas of what you can include in your personalized Facebook message:
Benefits of your photography service: Sometimes, people don't grasp the value of your service right away. This is especially the case when it comes to photography since many people feel they can do it themselves. Therefore, sending a personal message highlighting the benefits of your photography service and the transformation you can provide for them with your images will set you apart and add value to what you're offering. In addition, the simple act of sending a personalized message may encourage potential customers to contact you to inquire further.
Exclusive discounts: People are more inclined to take advantage of things they feel are exclusive to them, and discounts are an easy way to get people to be proactive. For this reason, sending a personal message offering an exclusive discount is a great way to get your potential customers to take action and follow up with you.
Reminders: Simply sending a reminder that your photography business is up and running could be a great way to gain the attention of potential customers and get them to invest in your photography service. Often, people view so much information online and through social media that they unintentionally overlook your business. By sending a personal message to friends, acquaintances, and past clients, you’re putting your business right in front of your potential customer's line of vision. This will make them more likely to respond, and you’ll be surprised at the number of people that require a photographer but just forgot that you offer photography services.
3. Call them
Indeed, the most straightforward approach to gaining the attention of potential clients is to call them on the phone.
When you get a potential photography client on the phone, you are in an excellent position to seal the deal by illustrating how your photography service can fulfill the vision they have for their shoot. This is the perfect opportunity to sell your services while you have direct contact.
If you don't close the client on the first call, don't fret. This is where following up comes in. Completing some clients takes a bit more effort. This means making follow-up calls until you get a solid answer. You should make at least five consistent attempts to contact a potential client unless you get a certain no.
Following up is a crucial step because sometimes people need time to think before making a decision, or they may be waiting until they can invest. In addition, following up with a call will make your client feel important to you and increase the likelihood of a potential customer turning into an actual client.
Owning a photography business is a rewarding experience. Gaining clients can be challenging, but you have a better chance of catching your potential customers' attention and growing your photography business profitably when you consider these three tips.
You can also try capturing potential clients with unique images. Click here to learn more about the art of compositing.
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