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Prime Time: When is the Best Time for Photographers to Post to Social Media?

photography social media Dec 30, 2017
When is the best time for Photographers to post to social media?

Using social media is crucial for the budding photographer to get their work noticed and recognized. Social media platforms like Facebook, Instagram, and Snapchat offer great ways for photographers to share their work with the rest of the world, but they can be tricky to leverage when they aren't used correctly. In fact, there are times that it is better (and worse) to post your photography to achieve the most interaction and engagement. Here's a look at the best times for photographers to post to social media:

Facebook

With over one billion users, Facebook dominates the social media market. More people are on Facebook than any other social media platform, and it allows photographers to connect with people in their local markets, as well as around the globe. Even though there are thousands of people using Facebook at any given moment, however, there are some "prime times" that photographers should post their work to...

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How to Do In-Person Sales (Even When You Don't Like Sales)

photography sales Dec 12, 2017

As a photographer, one of the most difficult parts of conducting business is the need to do sales. You like taking pictures. Sales, on the other hand, isn't your strong suit.

You're not alone!

There are many photographers who struggle with in-person sales (IPS). Those sales efforts, however, are the key to connecting with your customers and ensuring that you're generating the business you need.

Why Choose In-Person Sales?

In-person sales are the first step in running a profitable business--and it's a step you can't afford to skip. Typically, clients make purchase decisions out of emotion.

Ideally, you want them to see their images for the first time in person, with you.

In-person sales have a variety of benefits that will allow you to increase your overall income as you appeal to customers' senses and emotions to encourage them to make purchase decisions. photography to profits blog ips in-person sales making decisions

Build a Connection

When clients view their images for the first time, they'll have an emotional reaction to those images.

...

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Printing and Pricing Holiday Cards

holidays Dec 06, 2017

The most wonderful time of the year is here again, and with the holiday season comes the time to prepare your annual holiday card. Finding the right present for everyone on your list can be stressful, but printing your holiday card doesn’t have to be. There are several resources you can use to help you achieve the perfect holiday card that your friends and family will want to save and cherish.

Some of the most beautiful holiday card designs can be found at www.simplytoimpress.com. Founded by a wife and mother of five, Heather Hasse, Simply to Impress prides itself on providing customers with unique card designs at an affordable price. Using the site, you can customize your card according to greeting, shape, theme, color, style, and more. The result will be a stunning holiday card that is personalized to your liking.

Their style is unique and one-of-a-kind. Simply to Impress compliments your photographs and transforms them into treasured keepsakes. They're affordable,...

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3 Ways to Capture the Attention of Potential Photography Clients

As a photographer, generating new leads can be quite difficult. Even the most skilled photographers can sometimes have a hard time closing potential clients. This can be discouraging, but there are various marketing tactics that you can use to turn potential photography clients into real customers.

With that said, here are 3 ways to capture the attention of potential photography clients so they can’t resist booking with you.


1. Remarketing using Google and Facebook

Marketing isn't a one-time effort, rather, it's something that needs to be done continuously to truly master and take effect. Google and Facebook are both great platforms that will help you to effectively reach potential clients.

Google is the world's most popular search engine, which is why it is one of the best options when it comes to marketing. This is because people are constantly searching for photo services on Google. Therefore, this naturally presents an ideal platform for you to run ads for your...

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4 Reasons Why Photographers Should Have Personal Projects

compositing photography Oct 09, 2017

Although I have a busy schedule between shooting client sessions, conducting workshops, and mentoring photographers from around the world, I will always have at least 3 personal projects in the works at any given time.

For me, personal projects are one of the most beneficial things an artist and professional can have, not only for themselves but for their business as well.

Here are a few examples of my personal projects in my portfolio:

Why are personal projects so important and beneficial?

1. Purge

As artists, we always have ideas floating around in our heads, and if you are anything like me, it will drive you nuts until you see it come to fruition. Whether your final product exactly matches your vision or not, it feels amazing to get it all out and be proactive with your visions.

2. Freedom

Personal projects allow you freedom….freedom to fail, freedom to succeed, freedom to learn something new and freedom to experiment. The last thing we want as professionals, is to...

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Tara Lesher New Release: Introducing the Film Actions Pack!

photography photoshop Oct 02, 2017

This month I'm excited to be releasing my Film Actions pack: an action pack designed to make your photos appear sharper and more vibrant to create a high-fashion look.

I've been working hard preparing these actions for you, and today I wanted to highlight some of the features and looks you can achieve with them. 

First, I'd like to share what comes with the actions. The Film Action pack includes: 

  • 5 Film Actions for Global Edit 
  • 2 Film Grains 
  • 5 Light Leak Actions
  • Sharpening and Resize Action 

The Film Actions pack will allow you to create several different looks depending on the action you select:

-Film Action 1 - This action will give your image a bright and airy film look. It achieves this look by desaturating greens and yellow.   

-Film Action 2 - Use Film Action 2 to get a darker and more contrasted look. 

-Film Action 3 - If you want to warm up your image and add more contrast, you can use Film Action 3. 

-Film Action 4 - Give...

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Angels, Mermaids, & Ballerinas: What do these 3 things have in common?

This past weekend, on August 5th and 6th, I held my very first compositing workshop. I can't even explain the feeling of excitement and nervousness I felt leading up to the big day. I could hardly sleep! 

Thankfully, my background as a teacher helped prepare me to conduct the in-person workshop, and I'm happy to report: it was phenomenal! I'd like to share a few of the highlights with you here so those of you that couldn't make it can get a behind the scenes glimpse of what it was like to attend. 

We kicked off the Workshop with a meet and greet dinner in charming downtown Manassas. This gave everyone a great opportunity to network and get to know each other before the busy workshop began. Afterward we took a nice stroll and snapped or first group photo. 

As a side note: If you want to be part of the next workshop's group photo, sign up for the November Workshop here

 

Compositing Workshop Day 1: Photography & Photoshop Concepts and 2 Model Shoots

I...

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6 specific ways photographers can target clients using Facebook ads

facebook ads photography Jul 19, 2017

Facebook now has more than 1.5 Billion active users per month. With so many people voluntarily adding their likes, interests, and personal information to their Facebook profile, businesses and marketers are left with a sea of opportunity to target their ideal clients and customers with Facebook ads, based on user-provided data.

Whether you think this is creepy or cool– it’s happening. And if you own your own business, it would be foolish NOT use this information to your benefit. Photographers running their own business are no exception.

As you can imagine, you can use Facebook ads to target users based on their location, gender, age, and interests, which is in itself quite useful– but Facebook ad targeting goes so much further than that.

The following are 6 specific ways photographers can target clients for their business using Facebook ads.

1. Find people with an upcoming anniversary

Since many Facebook users have a tendency to add important dates, like their...

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6 Things You Need To Know About SEO for your Photography Website

business photography Jul 05, 2017

"The best place to hide a dead body is the second page of Google search."

—Anonymous

In today's world, consumers have more choices than ever before. Shopping is no longer about the business that is down the street and around the corner. The store your mother, grandmother, and great-grandmother went to is no longer relevant for that fact alone. Nowadays it's all about Google ranking. If Google thinks a business is good enough to be featured as a top result, then they are good enough to trust with your money.

Getting a top-ranking position on Google has become a major challenge for new and small businesses to overcome. And it can be especially true for the image section of Google search. Photographers in particular face an uphill battle when it comes to moving their business website to the top of the SERP (Search Engine Results Pages). SERPs display a list of both organic and paid search results.  

The following are a few SEO tips that will help your photography...

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The Top 3 Reasons Why Your Images Aren’t Sharp Enough and How to Fix Them

One of the most frustrating moments in a photographer's career is when you think you got a perfect shot, only to see that the image you captured is blurry. Moment ruined! 

There are a few reasons why your images are coming out shaky and out of focus. I'm going to cover the top 3 causes of fuzzy images and what you can do to fix them. 

Camera Blur

Cause

If you find that your images contain a camera blur, you can most likely blame it on an improper grip on your camera that’s keeping you from holding it steady. Also, tapping the shutter rather than pressing it down firmly will cause a vibration that results in blurriness.

Fix

A monopod or tripod will greatly benefit photographers with naturally shaky hands, especially when working under low light conditions. If you prefer the freedom of shooting without one of these helpers, practice your camera grip. I personally find that inhaling when focusing and exhaling while pressing the shutter greatly improves any camera blur...

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