Are you a photographer who is having trouble getting new clients?
If so, do you have your own website?
Now, that doesn’t mean a Facebook page. A Facebook page is great for getting yourself out there and engaging on social media, but it doesn’t reach your entire potential online audience.
Why? You may ask.
Because potential clients and followers want to be able to visit a professional website to learn more about your brand.
You see, many people in your Facebook audience aren’t ready to book your photography services yet. They may ‘like’ your photos and posts, but will still want to know more about you before they are ready to pay to hire you.
If you think having your contact information on your Facebook page is enough to convince clients to book with you, you’re leaving behind a large portion of your audience. This is where a professional website comes in.
Your website should be an extension of your social media accounts, and vice...
Have you ever felt like you had a profitable work month only to look at your bank account and wonder where all the money went?
I have a friend who owns a business that takes in $12,000 a month, and after she checked her monthly expenses, she said she had only spent $4,000, but still couldn't figure out where the other $8,000 went.
I know I've miscalculated my gains and expenses before, more than once. Many business owners tend to think that Sales - Expenses = Profits, but that's not the case.
It's common for most of us to have one checking account where all of our money comes in and out of. But when our income is so closely linked to our expenses it can get confusing to track where your money went at the end of the month.
Last month I read a book that revolutionized the way I organized my business accounts, and I'm so happy with this model that I'd like to share it with you. The book is called Profit First: Transform Your Business From a Cash-Eating Monster...
Grab some scissors and a cardboard box, y’all. You're about to save yourself a ton of money in exchange for a little sweat equity.
You see, I'm a very passionate hobbyist when it comes to photography. Unfortunately, passion doesn't cut me a check for my equipment, so DIY hacks are often necessary. Today, I'm going to show you how to make your own ring light for about $30. It won't be fancy, it won't have bells and whistles, but it will add a pretty little ring around your pupils in photos—and that’s the goal.
To get started, you’ll need the following tools:
-Tin foil (regular or heavy duty)
-20-inch wire wreath frame. Michael’s carries these for $2-$3.
-20-foot LED rope light. You can find these on Amazon for $25-$29.
-Thick cardboard box
-Box cutter or scissors
Note that Michael’s was out of 20-inch wire wreath frames when I went there, so I had to choose between an 18" or...
One of my favorite things to do with studio shots is customize my backgrounds. When you customize your backdrop you have the benefit of:
For the image above, the model’s hair was adorned with butterflies, so I knew that I wanted to do something whimsical and sweet with the backdrop. I chose to shoot on a cream-colored paper backdrop because it matched well with the color of my model’s top. Any backdrop color will work, but my favorites for shooting are white, cream, gray, and black.
After the photo shoot was complete, I pulled the image into Adobe camera raw and did my initial adjustments to the raw file. Next, I...
Being a professional photographer means you likely wear many hats in your entrepreneurial role as business owner. From accountant to photo editor, office manager and marketer, keeping up with all of these tasks can get overwhelming. Fortunately, for today’s expense tracking, sun seeking, money-making photographer, there are a number of mobile apps that can make our lives much easier. I’ve put together a list of 10 mobile apps photographers should have to be more productive and elevate their photography business to the next level.
1. Social Media
Recommended: Instagram, Facebook, Pinterest
This one’s kind of a no brainer. We use social media everyday in our personal lives, and as photographers we can greatly benefit from the use social media in our photography business. From promoting our businesses to connecting with clients and networking with other professionals, social media gives you a platform upon which to speak and reach...
Last week I shared how to properly export photos from Lightroom for the purpose of social media posting and prints. This week I’ll tackle exporting from Photoshop.
In order to ensure that your Photoshop images look crisp and in focus on social media, blog posts, and websites, you’ll have select the appropriate export settings. There are two ways to export photos from Photoshop: Save for Web (Legacy) and Export As.
Save for Web is now a legacy feature on Photoshop, which means it is no longer supported or updated. However, many Photoshop users still favor this method for exporting. Export As is Photoshop’s newer exporting option. Both export methods utilize similar settings, so the provided exporting tips apply to both.
To quickly access the Save for Web export option, hold down command + option + shift + s. You can also find this feature by clicking on “File” and selecting “Export” from the drop-down menu. You’ll see the...
So you finally finished editing your image to perfection using Lightroom and you want to share it with everyone on social media and distribute it to loved ones in print.
There is just one problem.
When you go to post and print your image, it doesn’t look right. Your picture-perfect image appears blurry and compressed online and the print version is poor quality.
Has this ever happened to you?
It can be frustrating when we spend so much time and energy editing every detail of an image only to have it come out looking like a pizza slice that got stuck to the box top when we go to share it.
Learning how to properly export your image from Lightroom can make a world of difference when it comes time to publicizing it.
The following are a few tips on how to export your Lightroom photos so they glow online and on paper like a fresly crowned beauty queen. All settings will be found on Lightroom’s export dialogue box.
From Lightroom to Online:
File Settings- For website and...
It's finally here. If you're a photographer, you'll be happy to know that Instagram is rolling out the ability to post multiple images in a single post. This will make it much easier to tell a story without having to fill you instagram feed with individual posts.
Instagram Press Release: February 22, 2017
Starting today, you can share multiple photos and videos in one post on Instagram.
With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Now, you can combine up to 10 photos and videos in one post and swipe through to see them all.
Share your favorite moments of your best friend’s surprise birthday party, from setting up to when they walk through the door. Or create a step-by-step cake recipe that people can always find on your profile.
When uploading to your feed, you’ll see a new icon to select multiple photos and videos. It’s easy to control exactly how your post will look. You can tap and hold...
I get a lot of emails from photographers saying that they want to get started with their photography career but they don't have the funds to buy all of the equipment. I want to share what I have in my camera bag so you can see that it doesn't take a lot of fancy equipment to capture amazing photos.
First, I'd like to mention that it doesn't matter what brand of camera you have. Some people are diehard Cannon fans, while others swear by Nikon. What does matter is how you use lighting and composition to capture an image and the editing techniques you use in post.
My Nikon D750 is my main camera and absolutely love it. I use the Nikon D7000 as my backup camera. When I first started out in photography, I shot with a Nikon D3200 and a kit lens for about two years. That just goes to show that you can start small with your equipment and work your way up with time.
You wake up in a good mood, sit down with your morning coffee, open your favorite social media account, and then you see it.
You rub your eyes, put down your coffee and read it again.
In an instant, all of your good cheer is robbed by the worst of all online viruses: The Internet Troll.
In today's Internet age, it's almost impossible to hide from these prolific goons. Click on almost any link or photo on a social media network and you'll see the work of a hate-spewing Internet troll. These people scour comment sections, forums, chat rooms, and any other open communication platform online for the opportunity to verbally attack other users. Their main purpose is to illicit anger, inflict pain, or incite arguments with their aggressive, negative comments.
How can you deal with online trolls on your photography page?
Well, you have a few choices:
Like a drunk muscle head at a bar looking for a fight, Internet trolls are out seeking attention. If you deny these...