As a photographer, generating new leads can be quite difficult. Even the most skilled photographers can sometimes have a hard time closing potential clients. This can be discouraging, but there are various marketing tactics that you can use to turn potential photography clients into real customers.
With that said, here are 3 ways to capture the attention of potential photography clients so they can’t resist booking with you.
1. Remarketing using Google and Facebook
Marketing isn't a one-time effort, rather, it's something that needs to be done continuously to truly master and take effect. Google and Facebook are both great platforms that will help you to effectively reach potential clients.
Google is the world's most popular search engine, which is why it is one of the best options when it comes to marketing. This is because people are constantly searching for photo services on Google. Therefore, this naturally presents an ideal platform for you to run ads for your...
This past weekend, on August 5th and 6th, I held my very first compositing workshop. I can't even explain the feeling of excitement and nervousness I felt leading up to the big day. I could hardly sleep!
Thankfully, my background as a teacher helped prepare me to conduct the in-person workshop, and I'm happy to report: it was phenomenal! I'd like to share a few of the highlights with you here so those of you that couldn't make it can get a behind the scenes glimpse of what it was like to attend.
We kicked off the Workshop with a meet and greet dinner in charming downtown Manassas. This gave everyone a great opportunity to network and get to know each other before the busy workshop began. Afterward we took a nice stroll and snapped or first group photo.
As a side note: If you want to be part of the next workshop's group photo, sign up for the November Workshop here!
Compositing Workshop Day 1: Photography & Photoshop Concepts and 2 Model Shoots
"The best place to hide a dead body is the second page of Google search."
In today's world, consumers have more choices than ever before. Shopping is no longer about the business that is down the street and around the corner. The store your mother, grandmother, and great-grandmother went to is no longer relevant for that fact alone. Nowadays it's all about Google ranking. If Google thinks a business is good enough to be featured as a top result, then they are good enough to trust with your money.
Getting a top-ranking position on Google has become a major challenge for new and small businesses to overcome. And it can be especially true for the image section of Google search. Photographers in particular face an uphill battle when it comes to moving their business website to the top of the SERP (Search Engine Results Pages). SERPs display a list of both organic and paid search results.
The following are a few SEO tips that will help your photography...
Are you a photographer who is having trouble getting new clients?
If so, do you have your own website?
Now, that doesn’t mean a Facebook page. A Facebook page is great for getting yourself out there and engaging on social media, but it doesn’t reach your entire potential online audience.
Why? You may ask.
Because potential clients and followers want to be able to visit a professional website to learn more about your brand.
You see, many people in your Facebook audience aren’t ready to book your photography services yet. They may ‘like’ your photos and posts, but will still want to know more about you before they are ready to pay to hire you.
If you think having your contact information on your Facebook page is enough to convince clients to book with you, you’re leaving behind a large portion of your audience. This is where a professional website comes in.
Your website should be an extension of your social media accounts, and vice...
Have you ever felt like you had a profitable work month only to look at your bank account and wonder where all the money went?
I have a friend who owns a business that takes in $12,000 a month, and after she checked her monthly expenses, she said she had only spent $4,000, but still couldn't figure out where the other $8,000 went.
I know I've miscalculated my gains and expenses before, more than once. Many business owners tend to think that Sales - Expenses = Profits, but that's not the case.
It's common for most of us to have one checking account where all of our money comes in and out of. But when our income is so closely linked to our expenses it can get confusing to track where your money went at the end of the month.
Last month I read a book that revolutionized the way I organized my business accounts, and I'm so happy with this model that I'd like to share it with you. The book is called Profit First: Transform Your Business From a Cash-Eating Monster...