As a photographer, generating new leads can be quite difficult. Even the most skilled photographers can sometimes have a hard time closing potential clients. This can be discouraging, but there are various marketing tactics that you can use to turn potential photography clients into real customers.
With that said, here are 3 ways to capture the attention of potential photography clients so they can’t resist booking with you.
1. Remarketing using Google and Facebook
Marketing isn't a one-time effort, rather, it's something that needs to be done continuously to truly master and take effect. Google and Facebook are both great platforms that will help you to effectively reach potential clients.
Google is the world's most popular search engine, which is why it is one of the best options when it comes to marketing. This is because people are constantly searching for photo services on Google. Therefore, this naturally presents an ideal platform for you to run ads for your...
Facebook now has more than 1.5 Billion active users per month. With so many people voluntarily adding their likes, interests, and personal information to their Facebook profile, businesses and marketers are left with a sea of opportunity to target their ideal clients and customers with Facebook ads, based on user-provided data.
Whether you think this is creepy or cool– it’s happening. And if you own your own business, it would be foolish NOT use this information to your benefit. Photographers running their own business are no exception.
As you can imagine, you can use Facebook ads to target users based on their location, gender, age, and interests, which is in itself quite useful– but Facebook ad targeting goes so much further than that.
The following are 6 specific ways photographers can target clients for their business using Facebook ads.
1. Find people with an upcoming anniversary
Since many Facebook users have a tendency to add important dates, like their...