As a photographer, one of the most difficult parts of conducting business is the need to do sales. You like taking pictures. Sales, on the other hand, isn't your strong suit.
You're not alone!
There are many photographers who struggle with in-person sales (IPS). Those sales efforts, however, are the key to connecting with your customers and ensuring that you're generating the business you need.
In-person sales are the first step in running a profitable business--and it's a step you can't afford to skip. Typically, clients make purchase decisions out of emotion.
Ideally, you want them to see their images for the first time in person, with you.
In-person sales have a variety of benefits that will allow you to increase your overall income as you appeal to customers' senses and emotions to encourage them to make purchase decisions.
When clients view their images for the first time, they'll have an emotional reaction to those images.